Therapist website templates: what to look for
What a good therapist website template includes, how to choose one, and when to have it built for you instead.
A therapist website template is a ready-made website you copy, fill in with your own words and photos, and publish yourself. For a private practice it can be the quickest way to a website that looks professional: no long build, and a cost you can cover with a session or two.
The catch is that many templates are made for coaches, spas or wellness brands, then labeled "therapy". A therapist website has its own jobs: say who you help, introduce you warmly, explain fees and insurance, and make the first step feel easy, without collecting private details you can't protect. Here's what to look for.
Room to say who you help
Look for space near the top of the home page to name who you see and where, and a page for each concern you work with, such as anxiety, depression, grief or relationships. People search for what they're going through, so those pages help them find you.
A warm introduction
A good template gives every therapist a real photo, a few sentences in their own voice and space for their license, training and approach. A headshot with a list of letters isn't enough. People choose a therapist as much as a practice.
Pages for each kind of therapy
If you offer individual, couples or family therapy, each needs its own page. They're different decisions made by different people, with different questions.
Fees and insurance, ready to fill in
A fees page is easier to fill in than to design. Look for a table of session fees, space for the insurance plans you take, and room for sliding scale, superbill and Good Faith Estimate notes.
An easy first step
The book button should be on every page, and it should link to the scheduling or portal tool you already use. Bonus points for a section that explains what happens first.
No forms you can't protect
Many templates come with a contact form that invites people to describe what they're going through. That collects health information on your website. A safer template links out to your practice software for booking and intake. We explain why in Patient forms, HIPAA and your practice website.
A crisis line on every page
Every page should say where to go in an emergency. It's a small line, and easy to forget when you build a website yourself.
Built for phones
Most people will find you on a phone, often late at night. Open the demo on yours before you buy: tap the menu, the book button and the phone number.
Renew, our therapist website template
We made Renew for therapy and counseling practices, solo or group, with everything above built in.
- A bar at the top of every page for video sessions, the client portal and bill pay
- A home page that answers four questions people ask before they book: Is therapy right for me? Do you take insurance? What happens first? Can I meet online?
- A therapist slider with each therapist's license and a line in their own voice
- Pages for individual, couples and family therapy
- A What we help with page, with a page for each concern showing the signs to notice and how therapy helps
- A fees table that switches between the first session and the sessions after it, plus insurance and common questions
- A contact page with a map and hours
- No forms: book and intake buttons link to the tools you already use
- A crisis line in every footer
Renew is a Framer template, so you can edit it yourself in Framer.
Template or built for you?
A template works well if you're comfortable changing words and photos yourself and want a website this week. If you'd rather hand it off, we build Renew for you: we tailor it to your practice, launch it on your domain and keep it updated.
Not sure what to write on each page? See Therapist website examples: what each page should say.
