Therapist website examples: what each page should say

Most therapists know what their website should include. The hard part is the words. What do you say in the first line? How do you write about yourself without it reading like a resume? How do you talk about fees without it feeling cold?

Here are examples for each part of a therapist website, with notes on why they work. Most of them come from Renew, our design for therapy and counseling practices, so you can see them on a real page. Borrow the ideas and put them in your own words.

The first line on your home page

The first line should be about the person reading, not about you. They've often spent weeks deciding whether to reach out, so meet them where they are.

• "Find healing. Find hope."
• "You don't have to have the right words. We'll find them together."
• "Steadier ground starts with one conversation."

Under it, one plain sentence says who you see and where: "Counseling for adults in Fargo and online across North Dakota." Then a book button, right there, so nobody has to scroll to find it.

Why it works: the reader sees themselves first, then learns in a single line whether you can help them.

The questions people ask before they book

Renew's home page answers four questions straight after the opening, each in a few words:

• Is therapy right for me? Help for big and small worries
• Do you take insurance? Blue Cross, Sanford and Medica
• What happens first? A short chat about your goals
• Can I meet online? Secure video sessions statewide

Why it works: these are the questions that stop people from reaching out. Answering them up front removes the reasons to wait.

Introducing a therapist

A therapist introduction should sound like a person, not a list of letters. Give a name, the license in full and one sentence in the therapist's own voice about who they help:

• "Licensed Professional Counselor. I help you find steadier ground when life feels heavy, loud or stuck."
• "Licensed Marriage and Family Therapist. I help couples and families slow down and hear each other again."
• "Licensed Clinical Social Worker. I help adults work through grief, change and the weight of big decisions."

Why it works: each line says who the therapist helps and how it feels to work with them. Training and approaches can go on the profile page.

What you help with

List the concerns you see most, each with a few words that describe how it feels from the inside:

• Anxiety: worry and restless nights
• Depression: low mood and heavy days
• Grief and loss: grieving a person or a plan
• Relationships: patterns with loved ones
• Life changes: moves, jobs and parenthood
• Burnout: running on empty at work

Give each concern its own page with the signs people notice and how therapy helps.

Why it works: people search for what they're going through, in their own words. "Worry and restless nights" sounds like their life. "Generalized anxiety disorder" sounds like a chart.

Fees and insurance

Be specific. A short paragraph on insurance, then a simple table:

• "In network with Blue Cross Blue Shield of North Dakota, Sanford Health Plan and Medica. HSA and FSA cards are welcome, and superbills are available for out-of-network plans."
• Individual therapy: first session 60 minutes, then 50-minute sessions
• Couples and family therapy: first session 60 minutes, then 50-minute sessions

Put the price beside each session, and add a link to check coverage.

Why it works: cost is one of the biggest reasons people put off therapy. Clear numbers build trust, and they save your inbox from the same question every day.

The first step

Explain what happens after someone gets in touch, and how soon:

• "Book online in a few minutes. Most first sessions are within two weeks."
• "Your first session is a chance to talk about what brought you here and what you'd like to change. There's no right way to start."

Why it works: the unknown is the hardest part. Saying exactly what happens makes the first step feel small.

For clients who already see you

Returning clients visit for different reasons, so give them a short row of links at the top of every page:

• Join video session
• Client portal
• Pay a bill

Why it works: current clients get where they're going in one tap, and new visitors can see straight away that you offer online sessions.

The footer

End every page with your hours, address, phone number and one line people may need most:

• "In a crisis, call or text 988 any time, day or night."

Why it works: it tells anyone who lands on your website where to go if they need help right now.

See it all on one page

Every example above is built into Renew, our design for therapy and counseling practices, solo or group. We tailor the words to your practice, launch it and keep it updated.

See Renew

For the full list of pages to include, see The therapist website checklist.